25 February 2008
CIMA announced as one of the UK’s strongest business-business brands
CIMA, The Chartered Institute of Management Accountants, was today awarded the accolade of UK Business to Business Superbrand 2008. The announcement follows a robust selection process judged by an independent council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov.
Business Superbrands is a unique initiative from the Superbrands organisation, the global branding arbiters. The Award is in its eighth year and has become a key barometer on the performance of brands across a wide variety of sectors.
'With talk of significant slowdown in the economy over the next 12 months, it is reassuring to those companies achieving Business Superbrands status that they possess a powerful, respected and recognised brand that should assist them in mitigating risk, negating the downturn and outperforming competitors,' comments Stephen Cheliotis, Chairman of the Business Superbrands Council for 2008.
'The essential components that define a Business Superbrand – quality, reliability and distinction – help make a business strong enough to see off the challenges bought about by a deteriorating economic climate.'
Ray Perry, Director of Brand, CIMA said:
'We are delighted to receive this prestigious accolade. We constantly strive to differentiate CIMA, add value to our members and employers, and continue to build our robust brand on a global platform. This acknowledges that our brand development programme is bringing in positive results.'
ENDS
For media enquiries regarding Superbrands please contact:
Gareth Streeter, Nicki Akers or Alan Twigg
Seventy Seven PR
+44 (0) 20 7492 0977
superbrands@77pr.co.uk
For media enquiries regarding CIMA please contact:
Claire Grewer
Press Officer, CIMA
+44 (0) 20 8849 2300
claire.grewer@cimaglobal.com
CIMA (the Chartered Institute of Management Accountants) is the only international accountancy body with a sole focus on business. It is a world leading professional institute that offers an internationally recognised qualification in management accountancy, focusing on accounting in business in both the private and public sectors. It is the voice of 164,000 students and members in 161 countries. CIMA is committed to upholding the highest ethical and professional standards of members and students, and to maintaining public confidence in management accountancy. For more information about CIMA, please visit http://www.cimaglobal.com/.
CIMA is responsible for the education and training of management accountants who work in industry, commerce and not-for-profit and has more members in the public sector than any other UK based body. CIMA prides itself on the commercial relevance of its syllabus, which evolves continually to reflect the latest developments in global business. CIMA has been awarded superbrand status in the UK for a second year in a row this year and for the first time in Sri Lanka. According to independent research conducted by the University of Bath School of Management, CIMA’s syllabus and examination structure are the most relevant to the needs of business of all the accountancy bodies assessed. See the CIMA Difference report for further information at www.cimaglobal.com/thecimadifference.
About Business Superbrands
