21 September 2005
Three sixth form students from the Royal Grammar School, Guildford have won the CIMA Management Competition 2004/05, an annual competition designed to develop the business leaders of the future. In a nail-biting final in London, four teams from across the country presented their recommendations to a panel of judges.

Amanda Campion, Economics Tutor, said, “This competition has caught the imagination of my students. It has been an excellent opportunity to apply business theory to a real life business situation and produce some complex financial analyses. Other teams came from Cheltenham Ladies College, Millfield School (Somerset) and Palmer’s College (Essex).
The CIMA Management Competition is an annual, national competition in partnership with learn.co.uk targeting 16-18 year olds in schools and colleges in the UK. It is designed to give students real-world business experience and the opportunity to develop entrepreneurial skills. The entrants gain valuable experience in developing their final recommendations based on three different options and ensure these final recommendations cover the key business areas of finance, human resources, marketing and external factors. This in turn develops their teamwork, communication and presentation skills.
CIMA once again set an exciting challenge, this year asking students to submit recommendations to a fictitious leading sports manufacturer that has developed a new sports shoe with an embedded pedometer and heart monitor. All the teams have had to produce innovative business plans for the product including financial and marketing strategies.
Ian Christison, President, CIMA, said, “This curriculum based initiative is the perfect introduction to the world of business by encouraging entrepreneurship and teamwork. It is important for the business leaders of today to develop the business leaders of tomorrow and this is a fun and rewarding way of doing it.”
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Steven Hilton
Press Officer, CIMA
020 8849 2427
steven.hilton@cimaglobal.com
1. CIMA (the Chartered Institute of Management Accountants) is a leading professional body that offers an internationally recognised qualification in management accountancy, focussing on accounting in business. It is the fastest growing UK based membership body, in terms of members, in both the UK and worldwide and is the voice of over 85,000 students and 65,000 members in 156 countries. CIMA is responsible for the education and training of management accountants who work in industry, commerce and not-for-profit and has more members in the public sector than any other UK based body. CIMA prides itself on the commercial relevance of its syllabus, which is in tune with the activities of high performance organisations, and evolves continually reflecting the latest developments in global business. It is committed to upholding the highest ethical and professional standards of members and students, and to maintaining public confidence in management accountancy. For more information about CIMA, please visit www.cimaglobal.com
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