08 May 2002
CIMA has announced a new 'vision' for meeting the enquiry needs of all of its stakeholders, including members, students, colleges and corporate partners.
'CIMA CONTACT™' is the name chosen for a new integrated front-end solution aimed at the delivery of customer satisfaction. It is designed to radically improve the experience of all enquirers in terms of time and accuracy of response. Building on the unquestioned strengths of CIMA's 'one stop shop' for students, the new approach will benefit from a highly trained team of generalists backed up by pools of specialists. They will provide a world-class user experience for members, students and customers at whatever point of entry chosen to communicate with CIMA HQ - email, phone calls, SMS text messaging and other channels of communication yet to be developed.
Charles Tilley, Chief Executive, CIMA, said:
'So many call centres find it difficult to respond swiftly and comprehensively to the needs of the customer. We plan to focus the whole organisation around customer service and the delivery of customer satisfaction, and the CIMA CONTACT™ service will be one of the first demonstrable benefits for anyone who contacts CIMA.'
CIMA CONTACT™ will be introduced during the next twelve months. Other issues being explored include provision of a 24-hour service using CIMA's international network.
If you would like more information please contact Lottie Muir
Phone: +44 (0)20 8849 2407
Email: lottie.muir@cimaglobal.com
